Promising headline and ugly graphical treatment !!
Btw “Debben” is a very beautiful place in Jordan where you can go and enjoy the marvelous nature so simply they could have been used a nice photo of Debben instead of this ugly spectrum!!

Btw this is a double spread ad for (دبي القابضة)

Please guys come up with something GOOD and ORIGINAL!

1- Its a well known fact that this kind of illustration is PLAY FM style, and this is nothing but a bad imitation

2- The font style is not relevant at all, its too formal specially when we are talking about young and fresh radio station

3- The connection between the body text and the visual is completely “7afartali” its more like (Amman el Zarqa bus style )

4- The over all feel of the ad is too negative, the guy looks too annoyed and he is up to commit suicide,, for sure its not the tie, so the whole ad is meaningless, this is what I call “brand destroyer ad”

BTW this is a full page ad!

I found this one in ad blog Arabia, its a recruitment ad for Advize Grey and yes they are looking for FRESH BLOOD, I really don’t think that the mosquito is a good image to represent big names in the advertising field!! come on people There is an unending sea of outstanding ideas and successful solutions!! so leave the mosquito alone and think of something that’s really creative,,

Industry needs to do something different.

This comes as a reaction for the Y&R who’s who ad

Y&R Who’s who ad:

I have to admit that this is the weirdest campaign I have ever seen in my life. To transform a bank image from one of the strongest banks in the world to a kindergarten!! Phase 3 of this campaign was the fatal shot,

Phase 1- The rings (I can hardly notice that they are 5!)

Phase 2- The bubbles (where we can see different construction oriented stock images graphically treated like what the RJ have done where the massage still not clear)

Phase 3- The kindergarten (transforming the bank image to a western kindergarten)

Phase 4- Hopefully no more phases left

Apparently Xpress up to create new image for their daily ads, the infinity concept is good but i am really against the art direction, the templte is killing the logo and the mouth is shut! + the ears look weird, simply they sacrificed the visual to get the concept! it could have been 2 mouths next to each other but not the crossing lips!! its forced and not appealing at all, good luck next time

lets forget about the bad art direction and the ugly purple sky and lets talk about the concept or the main massage because i really think that they are lost some where + why’s the focus on the airplane!