Abusing Nature
November 1, 2007

This is what i call absolute abuse for mother nature by using it in meaningless poor advertising, by the way the slogan “ma3an nanmo” is already used by Nuqul group (http://www.nuqulgroup.com) “Growing together” !!!!!!
and the new logo is really sux for the following reasons:
1- its too green
2- the symbol milted in the green box without any interesting contrast
3- ugly typeface for both Arabic & English beside they are not consistent with each other at all
To me this is just another lame transformation campaign