I am really against the concept here for the following reasons:
- the guy who goes to his work every day is not like who jumps from airplane!! (bad metaphor), That’s why the main concept is weak, in simple words It doesn’t motivate me to go and subscribe for the social security, they could have been done something more situational where we can see and feel the main benefit in a very interesting way ..

Design wise:
There are too much elements in the ad :
- The parachute guy
- The tree
- the logo
- blue sky and green land
All together are making the visual distracting and hard to under stand !

That’s it, hope that the next ad or campaign will be better, and up to the standards