Promising headline and ugly graphical treatment !!
Btw “Debben” is a very beautiful place in Jordan where you can go and enjoy the marvelous nature so simply they could have been used a nice photo of Debben instead of this ugly spectrum!!

Btw this is a double spread ad for (دبي القابضة)

Please guys come up with something GOOD and ORIGINAL!

1- Its a well known fact that this kind of illustration is PLAY FM style, and this is nothing but a bad imitation

2- The font style is not relevant at all, its too formal specially when we are talking about young and fresh radio station

3- The connection between the body text and the visual is completely “7afartali” its more like (Amman el Zarqa bus style )

4- The over all feel of the ad is too negative, the guy looks too annoyed and he is up to commit suicide,, for sure its not the tie, so the whole ad is meaningless, this is what I call “brand destroyer ad”

BTW this is a full page ad!

I found this one in ad blog Arabia, its a recruitment ad for Advize Grey and yes they are looking for FRESH BLOOD, I really don’t think that the mosquito is a good image to represent big names in the advertising field!! come on people There is an unending sea of outstanding ideas and successful solutions!! so leave the mosquito alone and think of something that’s really creative,,

Industry needs to do something different.

This comes as a reaction for the Y&R who’s who ad

Y&R Who’s who ad: